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Why do companies let brand designers attempt to design web applications?

Posted in Custom Software, Websites by enpresiv on March 25, 2010

Properties of a piece of paper:

  • it is static
  • it has only one state
  • once printed upon, it doesn’t change
  • other than reading it, you cannot interact with it
  • it doesn’t change size from viewer to viewer

Properties of a web application:

  • it needs to respond to user gestures and interaction
  • it needs to collect data
  • should have a logical flow and process for performing multiple functions
  • it needs to present different data at different parts of a workflow
  • needs to persist state across different pages

As you can see, they’re completely different mediums. They’re totally and utterly opposites.
So why do companies let brand designers attempt to design web applications?

Scott Mebberson [Managing Director]

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