Aussie BBQ Legends winner announced

Congratulations to to John “Hot Coals” Hetherington who has been named the Ultimate Aussie BBQ Legend!

John won for his entry “BBQ Protocol – rules of engagement”. The Aussie BBQ Legends judges chose John’s entry because it best exemplified the spirit of traditional Aussie barbecues.

Thanks to everyone who entered. If you’d like to keep in touch with Aussie BBQ Legends you can join its Facebook page or follow it on Twitter.

Big thanks also to Beerenberg Farm for allowing us to develop this fantastic campaign for them!

Aussie BBQ Legends is “Site of the Day” at The CSS Awards

We were stoked to see our site for Aussie BBQ Legends be awarded “Site of the Day” at the prestigious The CSS Awards.

Thanks guys and thanks to everyone who voted for the site.

Aussie BBQ Legends launches!

Aussie BBQ Legends are Australian Heroes. They represent everything we stand for. They are the pinnacle of our society … well we certainly think so!

We are thrilled to launch the “Aussie BBQ Legends” microsite – a social marketing solution aimed at promoting Beerenberg Farm’s sauce range, and proudly celebrates Australian lifestyle and the esteem we place on the people that hold, celebrate and participate in the joy of the barbeque.

It is an online microsite with integrated social media, search engine marketing, offline PR and marketing collateral, supported by weekly prizes and a major prize awarded to Australia’s ultimate BBQ legend.

Key microsite content focuses on;

• Aussie BBQ Legends
• Pimp my Barbie
• BBQ Blunders
• BBQ Protocol
• BBQ Recipes
• BBQ Evolution through time

Enpresiv has developed the complete digital marketing strategy for the campaign, together with microsite design and development, social media marketing campaign, search engine optimisation and search marketing, copywriting and complete campaign management. We have also worked closely with Beerenberg and their public relations firm, Hughes PR, in assuring a cohesive and comprehensive marketing campaign is delivered.

Check out the site – we’d love your feedback – and be sure to enter in the prize draw to become the ultimate Aussie BBQ Legend – the prizes really are awesome (not to mention the sauces!).

Beerenberg Farm website finalist at Smart Company website awards

Our website design for Beerenberg Farm has just received some great results at the SmartCompany.com.au Website Awards 2009.

Our results were;

• Commendation for “Best Online Tool” for the Beerenberg Provenance Pathway

• Finalist for “Best Website Design” for the Beerenberg website

• Finalist for “Best Overall Website” (for companies with more than 20 staff) for the Beerenberg website

Huge “pat on the back” to the entire Team Enpresiv for their outstanding design and development work, and big thanks also to Beerenberg Farm – an awesome client that truly believes in digital marketing and innovative online solutions to grow their business and engage with their customers.